Mobile app download statistics 2014

I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability.

So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future.

As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users.

Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices. But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder.

The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month.

What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? The best way to measure this is with retention and churn. Basically, you need to track these metrics.

Give users a reason to keep coming back and using your app down the road. No app is perfect. Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience. We already saw the data to back that claim. If you look at this list, it makes sense.

All of the top apps are used for different purposes and could be used on a daily basis. As a Premium user you get access to background information and details about the release of this statistic. This feature is limited to our corporate solutions. Please contact us to get started with full access to dossiers, forecasts, studies and international data.

You only have access to basic statistics. This statistic is not included in your account. Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. Premium statistics. Read more. This statistic presents the share of people using mobile banking apps in selected countries worldwide in In that year, 73 percent of the survey respondents from China admitted that they used mobile banking apps.

Mobile banking refers to carrying out financial transactions, such as paying bills or making bank transfers, on a mobile device cell phone, tablet etc. Mobile device users in the Asia-Pacific region were the most likely to be willing to use facial recognition in future mobile banking apps in a survey. Ceci , Oct 14, While some devices have apps pre-installed, users can select apps through applications stores such as the Google Play store for Android, the Apple App Store for iOS, or third-party providers like the Amazon Appstore.

When comparing the platforms, Google Play generates the largest amount of worldwide app downloads. In the third quarter of , users downloaded However, the Apple app store dominates the market in terms of app revenues, accumulating By , mobile apps are projected to generate over billion U.

User engagement and retention rates worldwide With the global number of mobile phone users growing steadily, the number of app downloads is also projected to increase. As of the first quarter of , there are close to 3. Retention rates, however, have not seen a corresponding upward trend. The global app retention rate at 30 days from install stood at 6. However, if considering the global increase in app usage caused by the outbreak of COVID in , the decrease in app retention rates are a proportionate occurrence to the surge of app downloads during the lockdown months.

Social and communication apps In the first half of , social media apps recorded a small decline in time spent by users compared to Supplementary notes. Other statistics on the topic. Profit from additional features with an Employee Account. Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header. Profit from additional features by authenticating your Admin account.

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